“Maison” is the French word for “house, and “Kitsuné” is the Japanese word for “fox”, a symbol of versatility. Legend has it, the fox possesses the power to change its appearance, just like Maison Kitsuné knows how to adapt its repertoire according to inspiration. Since the brand’s inception, this mythical animal has been Maison Kitsuné’s signature logo, fluidly working its way in, here and there – and of course, shifting faces along the way. The blue-white-red colorway is the fox’s most famous uniform, as it captures the very essence of the Maison Kitsuné Parisien lifestyle.
Since its debut, Maison Kitsuné has collaborated with young, avant-garde labels and more established, prestigious brands such as J.M. Weston, Oliver Peoples, Peter Jensen, New Era, Maison Pierre Marcolini, Reebok Classic, shu uemura, ADER error, the NBA or ToiletPaper.